The CEO of Tata Starbucks Avani Davda, the first female CEO of the company, when asked in an interview about why women form only 15% of Starbucks retail outlet workforce said, “Women need to appreciate that meritocracy cannot be given up for diversity.”
In other words, the reason Tata Starbucks has such few women working in their stores is because the company finds women overwhelmingly incompetent. Indeed too incompetent to even make coffee in an automatic coffee maker, and pour it into a cup for a customer at one of their stores, or sell them one of their over-priced coffee mugs or coffee packets over the counter.
Then Davda is asked about women’s careers and jobs outside of home and family. And to that she says
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