Kids are fed up with Kate Upton.
When the ads for Game of War started showing up on my students’ phones last year—they haven’t stopped—many were annoyed. They hated that it was impossible to close the ad, forcing them instead to watch the video until the end. But what really irritated them was Ms. Upton, in a full-cleavage-baring white flowing dress. The ads are clearly effective for some, but the message is obvious: Game of War is a boys’ game, and Upton is the game’s mascot, walking through battles totally unscathed and doing nothing except looking pretty.
Action games with big battles like Game of War are incredibly exciting to kids. And kids I’ve worked with, both male and female, will put up with a lot to play exciting games. But it doesn’t mean they like the way women are portrayed. Yet the video game industry seems to base…
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