Sport and Objectification

Media Diversified

What Does Physical Attractiveness Have To Do With Sport?

by Joy Goh-Mah

Picture the following scenes. It’s November 2012, and President Obama has just won the US election. Amid the celebrations, keyboard warriors take to social media to comment, “Obama? President? What a joke, he can’t tap dance at all.” Or perhaps a group of students are in the classroom learning about Einstein, and wonder aloud, “Why is Einstein so admired? He clearly didn’t know much about hairdressing.”

Naturally, we recognise these to be completely absurd. One’s ability to tap dance has no impact on one’s effectiveness as a leader, and to be a theoretical physicist, hairdressing skills are unnecessary. To link them is simply ludicrous. Yet, this line of ‘logic’ was precisely what drove the actions of a horde of social media users in the wake of Marion Bartoli’s victory in the Wimbledon final.

While Bartoli, overwhelmed by happiness…

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